Marketing: the initial ”conversation” with prospective members. Marketing drives prospective members to get curious, check out the scene, and decide whether the club culture is a fit. We are driven communicators, and this is our opportunity to show what we offer. In this session, club officers will examine prospective member motivation; craft corresponding marketing messages; and identify communication channels, tools, and resources that support club marketing efforts.
|Prospective Member Engagement (New)
New members are exciting; they supply fresh ideas, energy, and potential while helping shape and strengthen the club. In this session, club officers will discuss approaches to converting prospective members using the Prospective Member Journey.Facilitator Guide / Session Outline / PowerPoint Deck / Session Workbook / Pre-work
|Member Engagement and Retention (New)
A thriving club environment begins with its members. High engagement drives member achievement, which leads to membership growth and strengthened community. In this session, club officers will develop strategies for retaining members and re-engaging past members.
|Quality Club Meetings (New)
Club meetings are the premier venue for acknowledgment and achievement in the Toastmasters program, a place for members to practice skills and receive feedback and recognition. Meetings shape relationships, morale, and directly impact member retention. This session will advance a shared understanding of what a quality club meeting looks like and assist club officers in developing strategies for delivering great meetings.
|Building a Healthy Team
This training teaches club officers the traits of a healthy team, how to identify behavioral styles and how to build trust.
|Building on Achievement for Continued Success
This training has club officers reflect on their clubs’ challenges and opportunities for Moments of Truth and their Club Success Plan.
|Creating a Quality Club
This training teaches club officers about the importance of the member experience, the Toastmasters brand, Moments of Truth and the Distinguished Club Program.
Before club officers join you for training, give them the tools to begin the year with confidence and competence! The following items should be reviewed before attending the first Club Officer Training of the program year:
|Leading the Club to Success
This training teaches club officers motivation, delegation, coaching and SMART goal setting, as well as guiding them through the creation of the Club Success Plan.