What is Public Relations?
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and the public.
Public Relations Goals in Toastmasters
Vice President Public Relations (VPPR) responsibility is to generate positive awareness of the Toastmasters brand for the purpose of attracting and retaining members. It requires keeping the public (external audience) and members (internal audience) informed about club or district activities through effective communication channels and media relations. Good PR will build membership and gain public recognition.
Public Relations Information and Tools
Let the World Know (item 1140) provides everything you need to know about conducting PR in Toastmasters, including contacting the news media.
Sample News Releases: A variety of fill-in-the-blank news releases are available for you to download.
Time Tested Communication Tips:
Brand Portal is your convenient resource for brand information.
Download Toastmasters logos
Brand Manual: Follow these guidelines when creating Toastmasters materials.
Stationery – Agendas, Letterhead, Email Signatures, etc.
Marketing materials: Customizable Club Fliers for open houses, Sponsoring organizations, etc.
Club and district website design guidelines and other resources for your club.
If your club needs a website, you can use FreeToastHost, a webhost that’s exclusive to Toastmasters clubs and Districts. Each website includes access to easy-to-use, web-based software for any Toastmasters club. If your club is listed on www.toastmasters.org, there is no cost for this service. Fill out the FreeToastHost request form. You may use the corresponding website template as a guide for your design. Club Website Template
- Free WordPress Templates WordPress.com makes it easy to customize any of their templates. Please reference the Brand Manual for the color palette and logo usage.
Social Networking will help your club and/or district become more visible across the Web.
Media Center: A one-stop source for information about the organization. It includes organizational news releases, news coverage, an electronic media kit and a multimedia library with access to the Toastmasters official podcast, photos and videos (including PSAs).
Toastmaster magazine is a monthly publication that explores the topics of leadership and communication.
For more information, email or call 949-858-8255 and ask for a member of the PR team.